10/10/10 Decision Making

Happy New Year to All and I hope you’re having a great start to 2015. As 2014 was ending and I started to make some plans for 2015, I found myself at a quandary with respect to certain decisions I needed to make. Decision making is one of the hardest things we have to do both personally and professionally. Some of my medium and long term goals were placed on hold in 2014 and I started to adapt to my current situation a bit and forget about some of my goals. However, as the cosmic would have it, help was on its way.

I came across some information about a process for decision making called “10/10/10” by Suzy Welch, a business writer for publications such as Bloomberg Business Week and O magazine. Welch describes the system in the book 10-10-10: A Life-Transforming Idea.

To use 10/10/10, we think about our decisions on three different time frames:

  • How will we feel about it 10 minutes from now?
  • How about 10 months from now?
  • How about 10 years from now?

The three time frames provide an elegant way of forcing us to get some emotional distance from our decisions and helping us to focus on what may be important in the future. With less emphasis on the current situation, a decision may become more obvious. 10/10/10 forces us to shift our spotlights from the present, asking us to imagine a moment 10 months and 10 years into the future with the same “freshness” that we feel in the present. It’s not that we should ignore our short-term emotions, because often they are telling us something useful about what we want in a situation but it’s very important that we not let our emotions control us.


One thought on “10/10/10 Decision Making

  1. Wow i love the 10/10/10 idea!!! Great way to think about it!!


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